"The Transformation of Clients Vision into an Aesthetical and Functional Reality is the Key in 96 DG Work Culture. The Integration of Context, Spaces, Material, Ambience and Nature Drives the Design Philosophy for the Building Architecture and the Interior Design of the Spaces in a Sustainable Passion"
Know Your Architect
- Let’s Build Inspired Spaces Together – With Purpose & Vision
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- Trusted by Leading Clients Across India for 10+ Years
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- Recognized for Excellence in Architecture & Urban Design
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- Let’s Build Inspired Spaces Together – With Purpose & Vision
- ✼
- Trusted by Leading Clients Across India for 10+ Years
- ✼
- Recognized for Excellence in Architecture & Urban Design
- ✼
- Let’s Build Inspired Spaces Together – With Purpose & Vision
- ✼
- Trusted by Leading Clients Across India for 10+ Years
- ✼
- Recognized for Excellence in Architecture & Urban Design
- ✼
Founder & Principal Architect
Ashok Bhairi
B.Arch, M.Arch (Urban Design, CEPT University, Ahmedabad), FIUDI
Ashok Bhairi is an Architect and Urban Designer with over two decades of experience shaping spaces and cities across India. A graduate with distinction from CEPT University, Ahmedabad, he specializes in Residential & Mixed-Use Developments, Master Planning, Urban Design & Placemaking, Retail & Multiplexes, Office Complexes, and Hospitality Projects.
Our Philosophy
Our designs intend to be aligned with mother earth.
Mission.
To deliver context-driven, innovative, and sustainable design solutions across architecture, interiors, and urban design.
We strive to translate client aspirations into built realities by integrating cultural understanding, environmental responsibility, and technological precision—creating spaces that are both aesthetically inspiring and functionally efficient. Through design dialogue, collaboration, and academic engagement, we aim to enrich the quality of urban and architectural experiences across India.
Vision.
To be a nationally respected and globally relevant design studio known for its timeless architecture, human-centric urban design, and adaptive interiors.
Our vision is to shape inclusive, resilient, and thoughtful environments that respond to the unique identity of every place. By blending tradition with innovation, and design with purpose, we aspire to build a lasting legacy in India’s design landscape—both in the professional and academic spheres.
Values.
Our values set out below define our principles and priorities as an organisation. They guide what we do and how we do it.
Design Integrity – Upholding creativity, functionality, and ethics in every project.
Contextual Sensitivity – Rooting every design in its environment, culture, and community.
Sustainability – Creating responsible, eco-conscious solutions for long-term impact.
Collaboration – Working seamlessly with clients, consultants, and stakeholders.
Continuous Learning – Engaging with academia and evolving through dialogue and innovation.
Meet our team of Architects, Designers and 3D Visualizers.
Our personal and collective commitment to our team, partnerships, and community ensures that we are able to serve our clients with the highest of standards.
Ar. Ashok Bhairi
Ar. Deevi Sahithi
Ar. Kondra Omkar
Mr. Varikuti Nikhil
Explore Careers
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Founder's Message
Designing Beyond Buildings, Inspiring Generations
“Architecture is more than structures—it is about shaping experiences, connecting people, and leaving behind a legacy that serves generations. Every project is an opportunity to weave culture, sustainability, and innovation into spaces that truly belong to people.
Over the past two decades, I’ve had the privilege of working on projects that reimagine how we live, work, and engage with our cities. From historic revitalizations to futuristic master plans, my vision has always been to create spaces that inspire, endure, and enrich communities.
At 96 Design Group, we design with purpose and passion, believing that architecture must go beyond aesthetics and functionality—it must nurture communities, respect nature, and spark positive change.
Beyond my professional journey, I remain deeply committed to social service, whether through mentoring young architects, participating in community initiatives, or contributing to causes like blood donation drives. For me, design is not just a profession—it is a lifelong responsibility to people and society.”*
— Ashok Bhairi
Founder & Principal Architect, 96 Design Group
A Life Dedicated to Design & Service
